Cannes Lions Festival - Day 5

I started my morning attending a talk called Chief Creatives on the Terrace. The panel included the SVP of Creative, Marketing, Design & Content at Disney, the President and Chief Creative Officer at Grey, and the Chief Creative Officer at Havas.

A few quotes that stood out to me were:

1. "If you have a phone, you have a production company in your pocket."

2. "People want to find themselves in stories."

3. "Companies can't gate-keep anymore with platforms like TikTok."

Then, I attended a talk with activist and Nobel Peace Prize recipient Malala Yousafzai. She is an activist for women's education and started the Malala Fund to continue her activism.

A few quotes that stood out to me were:

1. "76% of Gen Z say they are activists."

2. "Data tells you there is discrimination based on age and gender."

3. "Prioritize people and environment over profit."

4. "Don't ask me what I did, ask me what I didn't do."

After Malala's talk, I ran over to get in line to see a talk called, If you're not first, you're last with Meg The Stallion. Even though we only got to see the first half of the talk, it was well worth the wait. Meg talked about how her partnership with Hot Cheetos was an authentic partnership. Before she even became famous, she was eating Hot Cheetos on a daily basis.

Then, I met up with our entire class at a CMO accelerator program.

A few quotes that stood out to me were:

1. "Your greatest power is when you are vulnerable."

2. "Advocate for yourself."

3. "You can't do your best if you are always trying to prove yourself."

I ended the night going to the Awards Show for Social & Influencer, PR, Creative Data, Direct, Media, and Creative B2B. The track I was trying to follow at Cannes was Social & Influencer and PR, so I found the award show very fascinating.

Social & Influencer quotes that stood out to me:

1. "You have to co-create with culture."

2. "Build with a community, not for a community."

3. "There needs to be a full spectrum of emotions, including humor."

PR quotes that stood out to me:

1. "The future is PR."

2. "You can't buy your way to fame, you have to earn it."

3. "Consumers are craving for brands to take a stand."