Digital Summit Series 2023

In March, I attended Digital Summit Series in Phoenix, which is the nation's largest conference for Digital Marketers!

Here are a few takeaways I learned:

1. Generation N is the pandemic-influenced generation who are distracted, anxious, short-focused, impatient, overwhelmed, and always on. As marketers, we have to break through this. - Brian Solis

2. Search, now, starts on social media. TikTok is the #1 search engine in the world. - Brian Solis

3. 40% of consumers are Gen Z, and they spend $840 Billion a year. - Sarah Weise

4. Gen Z can seamlessly switch between 5 screens, while Millennials can only switch been 3 screens. - Sarah Weise

5. The most important metrics to base a business podcast on are: brand awareness, authority, engagement with the website, increased content output, leads, and a good listener experience. - A. Lee Judge

6. Consumers want strong customer service, engagement, and memorable content. - Valerie Morrow

7. 70% of people dump emails into the trash based on the subject line alone. - Linda M.

8. When giving creative feedback include: context, consequence (preference or performance), clear-cut (specific and actionable), catch (call out problems, don't move right to solutions), consolidate (streamline feedback), and give

compliments. - Kate Winick

9. Emotional connection matters more than customer satisfaction. - Cynthia Round

10. Trends will change, but social strategies stay the same. - Anna Hrach

11. Ingredients for Social Success = Quality Control + Consistency + Relevency + Channel Specific Content + Paid Media - Stephanie Ramirez

12. Large influencers and celebrity endorsements don't feel authentic compared to micro/nano influencers. - Sean B.